One day I found myself thinking ‘No one would ever ask someone to paint a picture of the novel they want to write’.

Within many different systems, we often have to transmute information from one medium to another in an attempt to be understood. Specifically, there is a need to translate ourselves, our labour and our ideas to text, usually focusing more on reduction than expansion.

SEO, hashtags, buzzwords, proposals, personal brand statements, bios, profiles.

etc.

To Be Seen is a set of six stickers which describe visual imagery in basic, oversimplified, abstracted or silly terms, referencing the textual mediation required for legibility and access to curated visual spaces, education and funding. The work is a satirical skipping-ahead, a reductionist production to be slapped-up, publicly shown, and pre-emptively torn down.

‘To Be Seen’ has been exhibited in Dublin, London, Berlin, Tallinn, Belfast and Bristol.